Why Companies Build Concept Products
Many companies show off concept designs, or release products that are unlikely to sell in large numbers. These “halo” products can be fantastic, like Fujifilm’s new 50mm ƒ1.0 lens, or they can be pride-driven white elephants, like the 20th Anniversary Mac. They’re almost always interesting, but why do companies make them? “In general, the design and production of a halo product is a calculated move to move forward the technology capability and brand image,” John Carter, ex-chief engineer at Bose and inventor of Bose’s noise-cancelling headphones, told Lifewire via email....