The grand event is bound to be a spectacle to behold. However, programmers, promotions, and production directors need to be vigilant to avoid any stations encountering legal issues surrounding the copyrighted Super Bowl name.
Instead of using the term Super Bowl during the event, commercials call it the “Big Game”. It’s simply because it is a registered NFL trademark and has been since 1969.
Commercials, radio hosts, and social media accounts run by brands need to pay for that privilege to use the official term for the “Big Game”.
The NFL also owns the term “Super Sunday,” all the team names, logos, and uniform designs as well as the shield graphics. The league has been very aggressive in protecting its trademarks and can take legal action against any company that uses its various trademarks in products.
Super Bowl 2023: When, where, and how to watch?
This year’s “Big Game” will feature the AFC’s Kansas City Chiefs and the NFC’s Philadelphia Eagles. Both teams head into the crunch game with 16 wins and three defeats each.
The “Big Game” will be played at the State Farm Stadium in Glendale, Arizona, on Sunday, February 12th. Kick-off is scheduled for 6:30 p.m. ET.
The live broadcast for the event will be available on Fox. Fans without access to cable can live stream the game on Fox’s website.
The Chiefs beat the Jacksonville Jaguars in the Divisional Round and then took down the Cincinnati Bengals in the AFC Championship game to reach the final hurdle.
Meanwhile, the Eagles trounced the New York Giants and the San Francisco 49ers in both of their playoff games this season.
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